page 02 – ecomluka

HERE’S WHY MANY PEOPLE STILL HAVEN’T “CRACKED” FACEBOOK YET...

Here at Foundr we’ve worked with thousands of different businesses. From ecommerce and digital products, to service, software, and everything in between.

AND ALMOST ALWAYS, THE ONES WHO ARE CRUSHING IT THE MOST ARE RUNNING FACEBOOK ADS.

And those who have “roller coaster” sales, or struggle to really scale as fast as they believe they can...are typically struggling with Facebook ads because of...

#1: CONFLICTING ADVICE:

One “guru” says do this. The other says do that. The last thing you want to do is play “Facebook guru roulette” when your money is on the line. Instead you need a proven “algorithm-proof” strategy that works in all niches and industries.

#2: BUILT TO FAIL:

Unfortunately many ads are built to fail from the very start. They’re missing the foundational “building blocks” which must be in a place for an ad to be profitable. If you’ve ever wondered “where do I start” when running ads...you start here.

#3: LACK OF TIME:

What works today is outdated tomorrow. With Facebook compliance and policies changing faster than any other platform, founders don’t have time to stay on top of everything. They need operational help, not more “hacks”.

#4: NO KEY METRICS:

What clickthrough or conversion rate is normal? How much money should you be spending? Without accurate metrics to use as performance baselines, you end up guessing while wasting time and money on ineffective ads.

#5: OVER-CHARGING AGENCIES:

Spending money on an agency just to have little to no results. They overpromise and underdeliver. Instead learn to run the ads yourself using a proven process you can turn over to an in-house team member who then runs them for you.

#6: ROLLERCOASTER ADS:

Launching a new ad that starts out well but completely dies off a week later and not knowing what happened. You don’t have the experience or a “30,000 ft view” to diagnose the problem and make the right adjustments.

#7: NO PROVEN PROCESS:

Not having a clear-cut process for taking ads from “scratch to scale”. When you can quickly identify and cut losers, while scaling and optimizing winners...it doesn’t take long till you hit a home run and change your business forever.

#8: INACCURATE TESTING:

Not knowing the right way to run audience, creative, and copy split tests to boost conversion and create “control” ads. Knowing how to properly split test is the fastest way for any business to grow. No matter the industry or niche.

#9: INCONSISTENT ENGAGEMENT

Unable to pin down why your ads aren’t getting as much engagement as they should.

#10: SKYROCKETING COST:

Watching your ad costs skyrocket but not knowing why or what to do about it.

#1: CONFLICTING ADVICE:

One “guru” says do this. The other says do that. The last thing you want to do is play “Facebook guru roulette” when your money is on the line. Instead you need a proven “algorithm-proof” strategy that works in all niches and industries.

#2: BUILT TO FAIL:

Unfortunately many ads are built to fail from the very start. They’re missing the foundational “building blocks” which must be in a place for an ad to be profitable. If you’ve ever wondered “where do I start” when running ads...you start here.

#3: LACK OF TIME:

What works today is outdated tomorrow. With Facebook compliance and policies changing faster than any other platform, founders don’t have time to stay on top of everything. They need operational help, not more “hacks”.

#4: NO KEY METRICS:

What clickthrough or conversion rate is normal? How much money should you be spending? Without accurate metrics to use as performance baselines, you end up guessing while wasting time and money on ineffective ads.

#5: OVER-CHARGING AGENCIES:

Spending money on an agency just to have little to no results. They overpromise and underdeliver. Instead learn to run the ads yourself using a proven process you can turn over to an in-house team member who then runs them for you.

#6: ROLLERCOASTER ADS:

Launching a new ad that starts out well but completely dies off a week later and not knowing what happened. You don’t have the experience or a “30,000 ft view” to diagnose the problem and make the right adjustments.

#7: NO PROVEN PROCESS:

Not having a clear-cut process for taking ads from “scratch to scale”. When you can quickly identify and cut losers, while scaling and optimizing winners...it doesn’t take long till you hit a home run and change your business forever.

#8: INACCURATE TESTING:

Not knowing the right way to run audience, creative, and copy split tests to boost conversion and create “control” ads. Knowing how to properly split test is the fastest way for any business to grow. No matter the industry or niche.

#9: INCONSISTENT ENGAGEMENT

Unable to pin down why your ads aren’t getting as much engagement as they should.

#10: SKYROCKETING COST:

Watching your ad costs skyrocket but not knowing why or what to do about it.

#1: CONFLICTING ADVICE:

One “guru” says do this. The other says do that. The last thing you want to do is play “Facebook guru roulette” when your money is on the line. Instead you need a proven “algorithm-proof” strategy that works in all niches and industries.

#2: BUILT TO FAIL:

Unfortunately many ads are built to fail from the very start. They’re missing the foundational “building blocks” which must be in a place for an ad to be profitable. If you’ve ever wondered “where do I start” when running ads...you start here.

#3: LACK OF TIME:

What works today is outdated tomorrow. With Facebook compliance and policies changing faster than any other platform, founders don’t have time to stay on top of everything. They need operational help, not more “hacks”.

#4: NO KEY METRICS:

What clickthrough or conversion rate is normal? How much money should you be spending? Without accurate metrics to use as performance baselines, you end up guessing while wasting time and money on ineffective ads.

#5: OVER-CHARGING
AGENCIES:

Spending money on an agency just to have little to no results. They overpromise and underdeliver. Instead learn to run the ads yourself using a proven process you can turn over to an in-house team member who then runs them for you.

#6: ROLLERCOASTER ADS:

Launching a new ad that starts out well but completely dies off a week later and not knowing what happened. You don’t have the experience or a “30,000 ft view” to diagnose the problem and make the right adjustments.

#7: NO PROVEN PROCESS:

Not having a clear-cut process for taking ads from “scratch to scale”. When you can quickly identify and cut losers, while scaling and optimizing winners...it doesn’t take long till you hit a home run and change your business forever.

#8: INACCURATE TESTING:

Not knowing the right way to run audience, creative, and copy split tests to boost conversion and create “control” ads. Knowing how to properly split test is the fastest way for any business to grow. No matter the industry or niche.

#9: INCONSISTENT
ENGAGEMENT

Unable to pin down why your ads aren’t getting as much engagement as they should.

#10: SKYROCKETING COST:

Watching your ad costs skyrocket but not knowing why or what to do about it.

BUT ALL TOO OFTEN PEOPLE SPEND ALL THEIR TIME TRYING TO SOLVE THE ISSUES ABOVE, WITHOUT EVER REALIZING THEY’RE SIMPLY SYMPTOMS AND NOT THE ROOT CAUSE OF THEIR STRUGGLE ON THE PLATFORM.

WHY MOST FACEBOOK ADVICE JUST DOESN’T WORK ANYMORE...

Today nearly everywhere you look there’s a new “guru” popping up pushing outdated tactics, “hacks”, or short term fixes that promise to “make it rain”.

But unfortunately as you know if you’ve ever tried to run ads…much of it is all BS.

Maybe 10 years ago you could get away with something like a boosted post, but those days are long gone. Remember this…

Most short term fixes create long term problems.Many of today’s tactics are tomorrow’s tech issues.And that cool ninja “hack” just got your account banned.

Today more than ever before, if you want to succeed using Facebook ads, instead of using this kind of “spray and pray” approach, you need to be using…

ALGORITHM-PROOF PRINCIPLES!

“Algorithm-proof” principles that work now and into the future.

Because in today’s competitive ad landscape, in order to win (and win big) it’s about not just knowing what to do, but why you do it! That’s how you create profitable ads.

ABOUT THE INSTRUCTOR

NICK
SHACKELFORD

MEET NICK SHACKELFORD, FOUNDER OF STRUCTURED SOCIAL AND ONE OF THE WORLD’S LEADING AUTHORITIES ON FACEBOOK ADVERTISING. TO DATE,NICK HAS SPENT MORE THAN $100M ON FACEBOOK ADS ALONE!

His agency currently manages $10,000,000 a month in ad spend for 150+ different brands across all niches and industries.

From Apple and Snow Teeth Whitening, to Vessi Footwear and Step Banking, Nick has been trusted by businesses to help them grow in ways they didn’t know were even possible.

Using the exact ad strategy you’ll learn inside this course…

He helped PupSocks launch as a new business and do $13,000,000 in just 32 days…

And helped Diff Eyewear launch as a new business and do $255,000 in less than 24 hours!

Back in 2015 Shackelford was just ending his career as a professional soccer player for the LA Galaxy II. He was in debt and needed money. While coaching high school soccer he soon realized “trading time for money” wasn’t going to help him fulfill his goals.

So like any self-made entrepreneur, he decided to invest in himself and develop a skill set that could alter his financial future forever.

After working on Apple’s team to help them get new customers for its iPhone 7, iPad Pro, and Apple Watch…

Shackelford started his own fidget spinner business called Fidgetly which went viral throughout the world. Yes, he’s widely known as the person who helped popularize the fidget spinner!

After the close of Fidgetly, Shackelford launched Structured Social to start helping other brands scale online by using Facebook ads the right way.

Today he sits atop a short list of the best Facebook marketers on the planet.

When it comes to running Facebook ads for all kinds of different businesses and budgets, there’s simply no one better to learn from.

NICK SHACKELFORD,

FOUNDER OF STRUCTURED SOCIAL

CLIENTS INCLUDE

IT’S A NO BS,STEP-BY-STEP AD BLUEPRINT FOR ANY BUSINESS, BUDGET, OR BACKGROUND.

Whether you’re a complete beginner who’s never run a Facebook ad in your life, or you simply want to level up your skills (and your profits) in a big way…

This course takes you on a journey creating ads from “scratch to scale”. It covers everything you need to launch ads that convert. From creative & copy, to media buying & margin, it’s all here!

It’s NOT one of these courses filled with outdated content and untested theories cleverly disguised as proven methods… Compiled from some “overnight guru” who got lucky with a few winning ads for his one business, in one niche, just one time.

It’s a program with an instructor who’s both an actual founder of multiple companies and recognized throughout the world as one of the best Facebook marketers there is. Who has a track record and client list unlike anything we’ve ever seen in this space.

“How To Run Facebook Ads 1.0” was designed to produce real results no matter who you are.

Spent $2M in one campaign and generated $5.6M in return.

In the last 2 years, Nick has spent over $87M and generated close to $239M in return. (*Facebook doesn’t allow ad spend data to be pulled further back than 2018. Which is why the discrepancy between $87M shown here, and the $100M used throughout.)

HERE’S WHY MANY PEOPLE STILL HAVEN’T “CRACKED” FACEBOOK YET...

Here at Foundr we’ve worked with thousands of different businesses. From ecommerce and digital products, to service, software, and everything in between.

AND ALMOST ALWAYS, THE ONES WHO ARE CRUSHING IT THE MOST ARE RUNNING FACEBOOK ADS.

And those who have “roller coaster” sales, or struggle to really scale as fast as they believe they can...are typically struggling with Facebook ads because of...

#1: CONFLICTING ADVICE:

One “guru” says do this. The other says do that. The last thing you want to do is play “Facebook guru roulette” when your money is on the line. Instead you need a proven “algorithm-proof” strategy that works in all niches and industries.

#2: BUILT TO FAIL:

Unfortunately many ads are built to fail from the very start. They’re missing the foundational “building blocks” which must be in a place for an ad to be profitable. If you’ve ever wondered “where do I start” when running ads...you start here.

#3: LACK OF TIME:

What works today is outdated tomorrow. With Facebook compliance and policies changing faster than any other platform, founders don’t have time to stay on top of everything. They need operational help, not more “hacks”.

#4: NO KEY METRICS:

What clickthrough or conversion rate is normal? How much money should you be spending? Without accurate metrics to use as performance baselines, you end up guessing while wasting time and money on ineffective ads.

#5: OVER-CHARGING AGENCIES:

Spending money on an agency just to have little to no results. They overpromise and underdeliver. Instead learn to run the ads yourself using a proven process you can turn over to an in-house team member who then runs them for you.

#6: ROLLERCOASTER ADS:

Launching a new ad that starts out well but completely dies off a week later and not knowing what happened. You don’t have the experience or a “30,000 ft view” to diagnose the problem and make the right adjustments.

#7: NO PROVEN PROCESS:

Not having a clear-cut process for taking ads from “scratch to scale”. When you can quickly identify and cut losers, while scaling and optimizing winners...it doesn’t take long till you hit a home run and change your business forever.

#8: INACCURATE TESTING:

Not knowing the right way to run audience, creative, and copy split tests to boost conversion and create “control” ads. Knowing how to properly split test is the fastest way for any business to grow. No matter the industry or niche.

#9: INCONSISTENT ENGAGEMENT

Unable to pin down why your ads aren’t getting as much engagement as they should.

#10: SKYROCKETING COST:

Watching your ad costs skyrocket but not knowing why or what to do about it.

#1: CONFLICTING ADVICE:

One “guru” says do this. The other says do that. The last thing you want to do is play “Facebook guru roulette” when your money is on the line. Instead you need a proven “algorithm-proof” strategy that works in all niches and industries.

#2: BUILT TO FAIL:

Unfortunately many ads are built to fail from the very start. They’re missing the foundational “building blocks” which must be in a place for an ad to be profitable. If you’ve ever wondered “where do I start” when running ads...you start here.

#3: LACK OF TIME:

What works today is outdated tomorrow. With Facebook compliance and policies changing faster than any other platform, founders don’t have time to stay on top of everything. They need operational help, not more “hacks”.

#4: NO KEY METRICS:

What clickthrough or conversion rate is normal? How much money should you be spending? Without accurate metrics to use as performance baselines, you end up guessing while wasting time and money on ineffective ads.

#5: OVER-CHARGING AGENCIES:

Spending money on an agency just to have little to no results. They overpromise and underdeliver. Instead learn to run the ads yourself using a proven process you can turn over to an in-house team member who then runs them for you.

#6: ROLLERCOASTER ADS:

Launching a new ad that starts out well but completely dies off a week later and not knowing what happened. You don’t have the experience or a “30,000 ft view” to diagnose the problem and make the right adjustments.

#7: NO PROVEN PROCESS:

Not having a clear-cut process for taking ads from “scratch to scale”. When you can quickly identify and cut losers, while scaling and optimizing winners...it doesn’t take long till you hit a home run and change your business forever.

#8: INACCURATE TESTING:

Not knowing the right way to run audience, creative, and copy split tests to boost conversion and create “control” ads. Knowing how to properly split test is the fastest way for any business to grow. No matter the industry or niche.

#9: INCONSISTENT ENGAGEMENT

Unable to pin down why your ads aren’t getting as much engagement as they should.

#10: SKYROCKETING COST:

Watching your ad costs skyrocket but not knowing why or what to do about it.

#1: CONFLICTING ADVICE:

One “guru” says do this. The other says do that. The last thing you want to do is play “Facebook guru roulette” when your money is on the line. Instead you need a proven “algorithm-proof” strategy that works in all niches and industries.

#2: BUILT TO FAIL:

Unfortunately many ads are built to fail from the very start. They’re missing the foundational “building blocks” which must be in a place for an ad to be profitable. If you’ve ever wondered “where do I start” when running ads...you start here.

#3: LACK OF TIME:

What works today is outdated tomorrow. With Facebook compliance and policies changing faster than any other platform, founders don’t have time to stay on top of everything. They need operational help, not more “hacks”.

#4: NO KEY METRICS:

What clickthrough or conversion rate is normal? How much money should you be spending? Without accurate metrics to use as performance baselines, you end up guessing while wasting time and money on ineffective ads.

#5: OVER-CHARGING AGENCIES:

Spending money on an agency just to have little to no results. They overpromise and underdeliver. Instead learn to run the ads yourself using a proven process you can turn over to an in-house team member who then runs them for you.

#6: ROLLERCOASTER ADS:

Launching a new ad that starts out well but completely dies off a week later and not knowing what happened. You don’t have the experience or a “30,000 ft view” to diagnose the problem and make the right adjustments.

#7: NO PROVEN PROCESS:

Not having a clear-cut process for taking ads from “scratch to scale”. When you can quickly identify and cut losers, while scaling and optimizing winners...it doesn’t take long till you hit a home run and change your business forever.

#8: INACCURATE TESTING:

Not knowing the right way to run audience, creative, and copy split tests to boost conversion and create “control” ads. Knowing how to properly split test is the fastest way for any business to grow. No matter the industry or niche.

#9: INCONSISTENT ENGAGEMENT

Unable to pin down why your ads aren’t getting as much engagement as they should.

#10: SKYROCKETING COST:

Watching your ad costs skyrocket but not knowing why or what to do about it.

BUT ALL TOO OFTEN PEOPLE SPEND ALL THEIR TIME TRYING TO SOLVE THE ISSUES ABOVE, WITHOUT EVER REALIZING THEY’RE SIMPLY SYMPTOMS AND NOT THE ROOT CAUSE OF THEIR STRUGGLE ON THE PLATFORM.

WHY MOST FACEBOOK ADVICE JUST DOESN’T WORK ANYMORE...

ALGORITHM-PROOF PRINCIPLES!

ABOUT THE INSTRUCTOR

NICK SHACKELFORD

NICK SHACKELFORD,

FOUNDER OF STRUCTURED SOCIAL

CLIENTS INCLUDE

IT’S A NO BS,STEP-BY-STEP AD BLUEPRINT FOR ANY BUSINESS, BUDGET, OR BACKGROUND.

Spent $2M in one campaign and generated $5.6M in return.

Spent $2M in one campaign and generated $5.6M in return.

In the last 2 years, Nick has spent over $87M and generated close to $239M in return. (*Facebook doesn’t allow ad spend data to be pulled further back than 2018. Which is why the discrepancy between $87M shown here, and the $100M used throughout.)

FULL DIGITAL COURSE ACCESS

US$997

1 SINGLE PAYMENT

PLUS FREE

#5: OVER-CHARGING
AGENCIES:

#9: INCONSISTENT
ENGAGEMENT

NICK
SHACKELFORD